Payday estate and loan agency adverts prohibited by ASA
by: Simret Samra
Estate agency Darlows of Llanishen, an element of the Spicerhaart team, create two leaflets in might 2011 where it advertised it вЂadvertised more extensively than our rivals both online and offlineвЂ™ and declared themselves a вЂmulti award-winning representative.вЂ™
Kelvin Francis estate agents challenged the advertisements, arguing that other neighborhood auctions marketed significantly more than Darlows and also the declare that the вЂњUKвЂ™s biggest independent estate agencyвЂќ had been вЂњmulti award-winningвЂќ could never be substantiated because it had just won one runner-up place in modern times.
It challenged the definition of вЂindependentвЂќ to be deceptive as Darlows is a component of this Spicerhaart team, a restricted business owned by investors.
The ASA noted Darlows had made the relative claim in mistake along with taken actions to avoid it from being duplicated in future adverts. вЂњWe considered that the claim вЂWe advertise more extensively than our rivals both online and offline вЂ¦вЂ™ was not substantiated and determined that the advertising breached the Code.вЂќ